Madi Goldsmith is a textile artist who specializes in quilt pieces and silliness. While investigating the creative direction for Madi’s rebrand, we wanted everything to feel like it could’ve possibly been drawn at a table in crayons whilst waiting on one’s macaroni and cheese to arrive. But, like, in a cool elevated professional way of course. Noteworthy inspiration here also includes endless children’s book illustrations, vintage circus elements, and the vibrant appreciation of color in the Vegas strip.